Join us for the only dedicated music industry event for Social Media Week, London.  We have secured a well versed and experienced panel to discuss the highs and lows of social media's impact on music consumers.  This panel will push further than the cliched doom and gloom of piracy, and explore the overall business impact of social media on changing trends with music consumers, and what lessons can be shared with other industries. 

We welcome attendees from the music industry, social media marketers, brand representatives and those wanting to listen and pose questions, some of which include:

- How has social media, as well as industry downturn, changed the marketing mix for the music industry?
- Has social media impacted the music industry's ability to identify tastemakers and influencers?
- Can music industry techniques to connect consumers to brands be transferred to other industries?
- How does a music initiative stay 'on message' in a vibrant social media community?
- What are modern expectations of an artist, with regard to social media usage?
- How has social media assisted in the development of new revenues and strategic alliances?
- What are the expectations regarding discovery and consumption methods of music consumers in 2010?

We also welcome your question suggestions to via twitter to @helpfulCCA

Panel Speakers:

Uche Uchendu - Producer for BBC Radio 1 / 1Xtra.  Developed talent such as Mistajam, Max, and Ace & Vis,  who went on to win the Sony Radio Gold for there Lunchtime show in 2004. Made international shows for the network in Spain, Jamaica, and Germany. Uche has also made many radio music documentaries for the BBC including The 30 Most Influential Hip Hop Albums of All Time and more recently Pendulum:The Story So Far, for Radio 1.  Uche is a self confessed music obsessive and also consults for MTV's Ricky and Melvin on their new video venture, Welcometo21.com.

Shurwin Beckford - Co-Founder HeyBuddy TV.  Shurwin made his name at MTV where he created, produced and directed the legendary R'n'B show 'The Lick' with Trevor Nelson. He went on to work in the entertainment department at the BBC, before returning to MTV to take control of Europe's premier urban channel, MTV Base where he oversaw music policy, branding, event managing, marketing, press and executive producing.  His company HeyBuddy TV also produced Jay Sean's music video 'Down', which was certified double platinum in the US and took the number one spot from The Black Eyed Peas.  [Shurwin's Website].

Harvey Tadman - ThreeSixZero Group.  Harvey is a manager at the Three Six zero Group, and Director of their label management company AnD Press. The Three Six Zero Group is an artist management company looking after a wide range of artists from pop acts such as Calvin Harris, Hurts, and David E Sugar, to electronic artists such as Deadmau5 and Audio Bullys, as well as DJ led dance acts like Chris Lake, Stanton Warriors, Plump DJs and Fred Falke. [Harvey's Website].

Panel Chair:

Raj Kotecha - MD, CreativeContentAgency.com / Lovesoul.TV - Raj's company, The Creative Content Agency, assists brands and organisations by consulting and producing original content and social media programmes.  Current clients include Accenture, Royal Bank of Scotland and London Business School.  Previous roles include European Business Manager at ContentNext Media, Inc, who's senior level publications covering content, social media and mobile, were sold to The Guardian Media Group in July 2008.  Raj has worked professionally across Europe, the US and Canada.  He also owns Lovesoul, a live entertainment and events company, where he is also a DJ and blogger. [Raj website CCA / Lovesoul]

Timings:
Reception: 18.00
Opening Remarks: 19.00
Panel: 19.10 - 20.00
Q&A: 20.00 - 20.15
Networking: 20.15 - 21.30